SOS UK Launch

By

sosrehydrate_sweatshop

Last week saw the launch of SOS rehydrate at the popular Sweatshop store on Trump Street and we were fortunate enough to be kindly invited along by the co-owner himself James Mayo.

SOSrehydrate

SOS is a new brand that was launched in America and Australia in April of last year. It caught our attention, because it is based off of medical grade oral rehydration therapy inline with the World Health Organisation strategy. For us, having a replacement that optimises fluid uptake is key, particularly when rowing for 12hours a day, whilst being exposed out in the sun and sea in heats of over 40deg, alongside times of sea sickness when hydration is fundamental.

Success has already been shown in the America’s Cup winners, Team Oracle, who used it during training and during the competition last year. Sir Ben Ainslie (fellow Cornishman I might add!) spoke very highly of SOS and how he felt it made a difference to his performance and alertness. He was so impressed that he has since bought into the company.

Fortunately for us, this meant we got to meet Sir Ben himself at the Launch

1622445_243717302473725_1364492799_o

Along with his crewmates of Team Oracle last year Freddie and Kyle
1625639_10152629412719126_1602302528_n

For the coming couple of months, SOS and sweatshop are running a ‘grinder’ challenge, ( note: this is a piece of equipment used in sailing that applies the power to winch the sails, it’s not a type of intimate dance move!) whilst at the launch, myself and Nat set the leading female time for women to aim to beat across the country. Currently Nat is the leading female (only by 0.2 second I might add!).

Sir Ben Ainslie launches SOS Rehydrate, a new and cutting-edge electrolyte replacement drink.
(Photography courtesy of © OnEdition)

Sir Ben Ainslie launches SOS Rehydrate, a new and cutting-edge electrolyte replacement drink.
(Photography courtesy of © OnEdition)

The competition is being run across the country throughout February https://www.sweatshop.co.uk/sos-challenge so check out the link to see if it’s coming near you, to win a chance to go for a sail on Ben Ainslie’s boat!

Share:     

No Comments

Leave A Reply