Values and Ethos – S.P.I.R.I.T

Natalia Cohen By

S.P.I.R.I.T – Our Values define us

What are our values and how does their importance impact our lives?

I believe that our values define us as an individual and that some are instilled and others developed. They become the underlying essence of what you are, who you will become and affect every area of your personal and working life.
These core beliefs that we have, highlight why we automatically gravitate towards certain people (as they most probably have similar values) and possibly why we choose to follow a particular career path or lifestyle.

Every one of us has values, but maybe not everyone has ever sat down and worked out what their top 5 are. There are literally hundreds to choose from and some resonate stronger than others for each person.

As the COXLESS CREW have become a new team, we have also had to re-evaluate our team dynamic and make sure that everyone has identified their own values. Collectively we need to be aligned in the things we believe in and what will keep driving us forward in our challenge.

These core values will need to be prevalent throughout our process as we work together to get us to the start line, develop our group dynamic and then help us to cross an ocean.

Although we are from varying backgrounds and have slightly different motivations, Laura, Emma, Izzy and I have one very important thing that connects us in this project. S.P.I.R.I.T
We are determined to make this adventure happen.

This S.P.I.R.I.T is the thing that we hold special and represents our key values and ethos.



– Strength of character, purpose and mind.
– There is an inner strength and a physical strength that will be developed and fine-tuned through various training schedules and exercises.
– Strength to face our fears, enter the unknown and prove that anyone can overcome adversity and do anything they set their mind to with the right preparation, support and commitment.
– Strength to keep moving forward when most people around you fail to understand the reason.

– The determination to get the boat to the start line. To find the sponsors and make this challenge happen so that we can raise the awareness and the support for our charities. To find the media coverage to make this story as big as it can possibly be and thereby generate the excitement for this women’s first attempt and significance for women once it has been achieved.
– That mental resolve to keep pushing through when the body has all but given up hope and the perseverance to keep moving forward however challenging or impossible the task at hand may seem.

– Honesty is vital to the success of this project. There needs to be a transparency in what we are doing and how we are going to achieve it in order to capture the hearts of our followers and to ensure that we can maintain a working relationship on our boat.
– There cannot be any secrets now as they will only be exposed and highlighted in a detrimental way on the boat. We need to be truthful and authentic to whom each of us is as a person and how we are feeling at any one time through the process. We need to constantly reflect and share with each other.

– There are going to be moments on a daily basis where we will need to find the drive and will to push through.
– During the ‘getting to the start line’ phase, we need to keep pushing to find our sponsors, organise the logistics for the physical training, team meetings, events, media opportunities, mental training, fundraising, coordination of the shipping, food, sea survival skills, DIY courses, the list goes on.
– We will all have our personal fears and doubts that will surface and disappear during the next six months.
– The true test of resilience will come when we’re out on the ocean. This is when we will really have to fight out our demons and push ourselves to our physical, psychological and emotional limits.
– All the women fighting to overcome adversity from our chosen charities Walking With The Wounded and Breast Cancer Care, also show this undeniable resilience. Whether it is a woman overcoming breast cancer or an ex-servicewoman who is learning to be re-introduced into a new life, they will need to bounce back from an extreme hardship.
– Equality and diversity within the workplace and also sport has begun a shift towards change but women still have to fight to be heard and to progress.

This is another key value for us.
Life is all about being inspired by amazing people and hoping in return to inspire others. This is a huge part of what our journey is about. We have been truly humbled and amazed by the number of people so far that have willingly donated their time and expertise to the project. We would not be where we are today without them all and they will definitely be a big source of our inspiration out in the Pacific. Our existing sponsors have been amazing and we so greatly appreciate their continual support.

Obviously our charities are our major source of inspiration. They are the very reason we are putting ourselves through the challenge and their stories and journey are the ones we are hoping to share and raise awareness of.
Our Ambassadors are also key. They are pioneers, athletes and great adventurers who we admire, respect and pull great inspiration from.

As will our followers, and through ‘BUY A MILE’ we are excited to have the names of everyone that has contributed to buying a mile for our adventure to actually be there in black and white (as well as in spirit) to travel the journey with us. The more miles you buy, the larger/bolder the name

BUY A MILE – Be Part of our Journey


We need to put trust in ourselves, in others, in the ocean and in the universe!
We are going to have to trust each other implicitly as basically our lives will depend on it. If we don’t have this trust, within the immediate team, our support team and our followers, the project will not be a successful one.
We trust fully in this incredible yet long, challenging journey we have embarked upon and will learn from all challenges we will face every step of the way.


Your values are an amazing driving force in life, so don’t forget to recognise and follow them, then allow them to work their magic.

We wish everyone love and S.P.I.R.I.T x


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